ACRCloud is working with RealityMine to offer unique insights into the behaviors of consumers across all major digital media platforms. With ACRCloud’s audio content recognition SDK, RealityMine’s app, RealityMeter, will better support clients to achieve the most complete view of what consumers are actually doing across their digital devices. This in-app content recognition function powered by ACRCloud will be able to accurately identify the advertisements that consumers are exposed to—from radio to TV to the web—to help brands gain a better understanding of media consumption behaviours and the effects of advertisements.
ACRCloud’s audience measurement solution provides resourceful ways to monitor the audience viewership for commercial content on their digital devices. It can recognize the content broadcasted across radio, TV and Internet. With ACRCloud’s fingerprinting technology, this solution can help users to detect live channels and live playbacks in real-time to know which channels the audiences are watching or listening to. Meanwhile, it also supports the detection of pre-recorded content like advertisements or shows to unveil what type of content audiences are watching. Moreover, to be embedded as an in-app function, this content recognition can occur under both online and offline conditions even with surrounding noise. It enables market research companies and organizations to identify the platform and exact time that the consumer is exposed to the advertisement, then analyzes any related purchasing behaviors.
“This cooperation with RealityMine is a great opportunity for ACRCould to expand its capability into the audience measurement market,” and said Peng Dong, Co-founder & Business Development at ACRCloud. “As a leading mobile research company, RealityMine offers the best in class behavioral data collection technology. We are very glad to partner with them to offer the in-app ACR.”
“We were attracted by ACRCloud’s range of up-to-date SDKs, developer tools, and high scalability. Integration of the Android SDK was straightforward, and when an opportunity to enhance the performance on low-end devices was discovered, an improvement was delivered very rapidly,” said Graham Dean, CTO of RealityMine.
ACRCloud aims at offering extraordinary audio content recognition services for clients all over the world. With the renowned solutions including music recognition, broadcast monitoring, copyright compliance, audience measurement, and humming recognition, ACRCloud now cooperate with numbers of world leading brands and companies such as Alibaba, Cartoon Network, AMC, Disney, Xiaomi and Musixmatch, etc.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, New York and Sydney. For more information, visit realitymine.com.