Audience Measurement

Audience Measurement

Our solution provides resourceful ways to monitor the audience viewership for TV and video content. It recognizes the radio or TV content broadcast from the user’s TV set-top box or second-screen devices automatically, by identifying the live feed.

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Features

  • Identifies content played on TV/radio by channel and time
  • Monitors user engagement with content
  • Analyzes data and searches for select content in specific times, regions and views

Categories of Usage

  • Back-identification of Content
  • Measurement of Audience Size

Industries Served

  • Advertising
  • Broadcasting

Use Cases

An industry leading Mongolian TV research and analytics company has implemented ACRCloud’s Audience Measurement solution to supplement their services. Associated apps integrated with the ACRCloud SDK will be able to detect the programs and ads that audiences are viewing whilst also using smart devices.