Audience Measurement

Audience Measurement

Our solution provides resourceful ways to monitor the audience viewership for TV and video content. It recognizes the radio or TV content broadcast from the user’s TV set-top box or second-screen devices automatically, by identifying the live feed and pre-recorded content.

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Features

  • Identifies live channels played on TV/radio by channel and time
  • Automatically identify the live playbacks when people watch time-shift TV
  • Identifies pre-recorded content like shows and commercials

Categories of Usage

  • Back-identification of Content
  • Measurement of Audience Size

Industries Served

  • Advertising
  • Broadcasting

Use Cases

Tvision is an industry leading TV research and analytics company operating in US, Japan and India. They have implemented ACRCloud’s Audience Measurement solution to measure the content viewership from their panelists. Associated measurement box integrated with the ACRCloud SDK will be able to detect programs  and ads that audiences are viewing from live channels, 30 days of live playback and video on demand sources.

ecglobal is a comprehensive marketing research company operating in Brazil with its own panel. ACRCloud has provided  its SDK embedded into ecglobal mobile application to measure media exposure.