ACRCloud Partners with The Orchard on Copyright Compliance & Catalog Deduplication

The Orchard

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(July 12, 2021) – ACRCloud announced today it has added leading global distributor, The Orchard, to its list of growing music partners.  The distributor has adopted the Copyright Compliance and Data Deduplication solutions developed by ACRCloud, a leading provider of automatic content recognition technology, for music copyright compliance and database management.

ACRCloud’s Copyright Compliance solution helps The Orchard monitor the music content uploaded by creators and prevent copyright infringement.

Specialized in audio fingerprinting technology, ACRCloud’s automatic content recognition engine scans all the audio or audio-visual content being uploaded, generates digital fingerprints for each piece of the audio file, and identifies copyrighted materials by comparing these fingerprints against a cloud-based database of fingerprinted copyrighted musical works. ACRCloud’s technology provides industry-leading identification accuracy.

Through the partnership with a variety of content partners, including major record labels, music rights agencies, and other music rights holders, ACRCloud has built a massive database of fingerprinted copyrighted musical works.

Empowered by the same technology, The Data Deduplication solution of ACRCloud helps The Orchard manage its own database by finding and removing duplicate media files.

Apart from user-generated digital content platforms, ACRCloud’s automatic content recognition technology and related solutions have also been widely adopted by music recognition services and other digital services providers to identify or monitor audio and audio-visual content usage across the internet and more traditional media.

“We’re incredibly proud to partner with The Orchard with our services as part of their evolving ecosystem of solutions to copyright infringement and data deduplication.”, Tony Li, Co-Founder of ACRCloud.

“Partnering with ACRCloud enables The Orchard to continue to take a creative technology and product focused approach to ensuring our clients’ copyright is protected at scale. We look forward to continuing to partner with ACRCloud to jointly explore technology driven approaches in the space going forward,” said Jacob Fowler, Chief Technology Officer, The Orchard.

About ACRCloud
ACRCloud provides cost-effective automatic content recognition technology and related solutions for audio and audio-visual content identification and copyright monitoring. The company’s clients include Deezer, Anghami, Netease, Tunecore, RouteNote, Amuse and Believe. ACRCloud ranked #1 in audio fingerprinting technology in the prestigious Music Information Retrieval Evaluation eXchange (MIREX) campaign in 2015 and 2016.

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