India’s leading video sharing app Josh adopts ACRCloud’s automatic content recognition technology for music content monitoring

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Feb 16th, 2022 – Josh, India’s fastest growing short video sharing app with 139 million monthly active users, has adopted the automatic content recognition technology from ACRCloud to manage musical content uploaded or shared by creators on its video platform.

Enabling the creation and sharing of user-generated videos, Josh has attracted more than 15 million content creators that drive billions of monthly video plays.

Josh allows creators to add background music either from its own music library or a local device to the videos recorded or uploaded. The video editing software developed by the company also enables recording or extracting audio from existing videos and editing the audio file.

With ACRCloud’s automatic music recognition engine, Josh is able to manage and monitor music usage on its platform with ease.

ACRCloud provides proprietary automatic audio identification capability with industry-leading accuracy and speed. Specialized in digital fingerprinting technology, its automatic content recognition engine accurately identifies musical content by automatically scanning each piece of audio or video uploaded or added to videos, and matching their acoustic fingerprints against a cloud-based database of fingerprinted musical works.

Not only can ACRCloud’s recognition engine identify the original version of a song but also cover versions.

ACRCloud helps major international user-generated content platforms as well as music distribution or marketing platforms with copyright monitoring, scanning constantly musical content being uploaded by creators or users and identifying copyrighted music materials by comparing the fingerprints of the uploads with the copyrighted musical library of ACRCloud and/or the client.

ACRCloud has built one of the largest databases of the fingerprinted copyrighted music through partnerships with major global record labels, publishers and distributors, and other copyright owners or managers from around the world.

Apart from copyright monitoring, its music recognition technology has also been widely adopted by music streaming services and smartphone brands to enable users to identify songs playing nearby or melody a user hums.

The services of ACRCloud can be easily integrated into content platforms and other digital services with the API and SDK provided by the company.

“Music is an integral part of short-video content. With a music library as vast and dynamic as ours, monitoring and managing our library becomes extremely important. Our adoption of ACRCloud’s automatic content recognition technology is another step forward as we strive to improve our app’s user experience. With a vast database of fingerprinted copyrighted music, ACRCloud has helped simplify and streamline the management of music content on Josh, which is imperative as we continue to develop Josh’s content capabilities,” Jai Thomas, Vice President of IT and Infra Operations, VerSe Innovation.

“We are proud that Josh, one of the fastest growing video sharing apps in India, chooses ACRCloud’s technology to help better manage music content across its platform and drive its fast growth”, Tony Li, Co-founder of ACRCloud.

About ACRCloud

 With patented Automatic Content Recognition (ACR) technology, ACRCloud enables the generation of a unique real-time fingerprint to identify, in a matter of seconds, the content being played via an audio or video source. ACRCloud’s automatic content recognition engine is able to identify millions of hours of content in both a manageable and efficient manner.

ACRCloud’s fingerprint library includes some 100 million audio tracks, which is one of the biggest in the world.

Founded in 2015, ACRCloud’s services have been widely adopted by advertisers, broadcasters, video streaming providers, music services, consumer electronics manufacturers and app developers.

About Josh

Josh is a made-in-India, short-video app developed by VerSe Innovation. Launched in August 2020, Josh is currently the fastest growing and most engaged short-video app in India with 139 million monthly active users and 68 million daily active users.

Josh has been consistently rated as the leading Indian short-video app in India on the Play store with more than 100 million downloads.

On its platform Josh has India’s top 1000 best creators and more than 15 million UGC creators.

It has also onboarded the 10 biggest music labels.

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