Pure integrates ACRCloud's music tagging service into its in-car digital radio adapters

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London, UK, 24th April 2017: ACRCloud confirms, Pure, the world’s leading digital radio manufacturer, has integrated its music tagging software into its Highway range of in-car digital radio adapters.
Pure’s award-winning, Highway 400 and 600, plug and play in-car digital radio adapters are designed to sit seamlessly on any dashboard. The adapters give drivers instant access to the world of digital radio, control of Spotify and much more. With built in Bluetooth, users can also stream music services, initiate mobile personal assistant and use an in-built tagging service provided by ACRCloud to create a music discovery playlist.

The “Pure Go” companion app for the Highway adapters, integrates ACRCloud’s music tagging service. The new service gives users a brand new music discovery experience with speedy and accurate tagging performance. With ACRCloud’s Spotify Music ID service, these tracks will be added automatically to the user’s Pure Go Spotify playlist. The latest version of the app is available to download for iOS and Android.
Martin Harrison, Director of Engineering at Pure says: “Music discovery plays a huge part of the radio listening experience especially in the car. For this reason, it was imperative we found a solution that would offer our customers a seamless and integrated experience. ACRCloud offered just that.”
Peng Dong, co-founder at ACRCloud says: “We’re delighted Pure has chosen us as their new track tagging service provider. Pure represents the heritage of British design and engineering. With their brand in our portfolio, we are confident to help more customers to connect the music they love in the automotive field.

About Pure
As pioneers of digital radio and the first to fully embrace the technology in 1999, Pure has become the world’s leading digital radio manufacturer, with over 5 million sold worldwide.
Passionate not just about radio, but quality audio; Pure designs and engineers its radios in its state-of-the art engineering facilities just outside of London.
Benefitting from its heritage of developing award-winning digital radio products for the home and the car; all products are digital tick approved, with industry leading three years warranty as standard. See www.pure.com.      

About ACRCloud
ACRCloud is a comprehensive automatic content recognition provider that offers audio fingerprinting based cloud service such as music identification, second Screen Sync, and broadcast monitoring. ACRCloud has indexed over 40 million tracks globally in its music fingerprinting database with support of third party IDs of Spotify, Apple Music, Deezer, Youtube, etc, It’s outstanding service has been implemented by a list of well-known companies like: Alibaba, NBA, Musixmatch, Yacast, Xiaomi and RAI etc. See www.acrcloud.com.

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